The digital employee for everyone

Mavi learns your business.Then she takes on the work.

Mavi sets herself up with you, connects email, messaging, voice, and data, and gradually takes on clearly bounded work. Each confirmed correction improves the next loop.

Secure Early AccessSee Mavi at work
Built in a real business — for independents, teams, and companies.
UNDERSTANDCONNECTACTVERIFYLEARNEXPANDMAVI
One Mavi. Multiple roles.

Nothing falls through the cracks between goal and outcome.

Mavi does not jump between disconnected tools. The same intelligence understands the business goal, translates it into work, supports people, and completes tasks herself.

Leadership in the flow of work

Mavi reaches employees where the work happens.

WhatsAppTelegramEmailTeamsVoiceKiosk

Mavi turns a company goal into clear guidance for the workday — personal, multilingual, and adapted to each role and situation.

BEFORE
Explain the goal and contextWhat matters today, why it matters, and what success looks like.
DURING
Guide, remind, and helpStep by step through messages or voice; questions are answered in context.
WHEN THINGS DEVIATE
Do not punish — resolveMavi detects blockers, offers help, and involves the responsible person when risk appears.
AFTERWARDS
Secure the outcome and learnStatus, handoff, and improvements are documented and carried into the next loop.
Mavi does not lead through surveillance. She leads through clarity, availability, support, and dependable handoffs.
01 · ASSISTANCE

Organizes and reduces workload.

Finds information, prepares meetings, answers routine questions, and keeps open items together.

So nothing gets lost.
02 · CO-FOUNDER MODE

Thinks like an entrepreneur.

Challenges goals, counterarguments, numbers, and risks, then turns an idea into the next robust step.

So decisions get better.
03 · DEPARTMENT LEAD

Leads work to the goal.

Translates company goals into clear tasks, supports employees and escalates deviations in a timely manner.

So teams have direction.
04 · EXECUTION & BUILD

Executes and builds.

Processes cases, changes approved systems, and builds new tools, integrations, and automations.

So plans become results.
The principle

Not automatic.
Recursive.

Automation executes a workflow. Recursive work also evaluates the outcome, detects deviations and makes the next run better — under human control.

Every cycle begins withreal business dataEvery change remainsmeasurable and traceableGreater autonomy only comes throughproven trust
Who Mavi is

A digital employee who sets herself up with you.

Mavi's task: Understand your day-to-day work, find the first meaningful work loop, and take on real work within clear boundaries — not just provide answers.

Mavi's goal: Make high-quality digital work as accessible to independents and small businesses as an ordinary software subscription.

Mavi at work

Do not just explain. Let her work.

This interactive example shows a complete Mavi Loop: from a new signal through context and action to the human boundary and an improved next run.

Interactive example · no live customer data
The Mavi Loop

A spiral that leads ever deeper into your business.

It starts not with technology, but with your daily work. Every understood process reveals the next meaningful step.

01

Understand

Mavi asks about goals, bottlenecks, roles and exceptions.

02

Connect

Email, POS, spreadsheets, and specialist systems become secure data sources.

03

Act

Mavi analyses, designs and executes clearly defined tasks.

04

Verify

Outcomes, deviations, and approvals are documented traceably.

05

Learn

Corrections become better rules, playbooks, and decisions.

06

Expand

The next process is added only when the previous one is working reliably.

Not a zoo of tools.
One employee.

Mavi speaks with people, works with systems, and can build new tools. What gets lost between inboxes, messaging, spreadsheets, and people becomes a controlled workflow.

Example workflow

From inbox to decision

Mavi recognizes requests, separates information from instructions, and presents sensitive decisions for approval.

Built at Holy Fish

Practice before
PowerPoint.

Mavi was not born from a consulting thesis, but in the middle of a real business — with time pressure, suppliers, production, sales, and responsibility.

Email & SuppliersRecognize requests, organize information, and prepare drafts.
ProcurementBring together prices, minimum quantities, and approval limits.
ProductionTranslate plans and recipes into executable work.
SalesAnalyze comparable market days without mixing in unrelated revenue.
ControllingCompare plan and actuals using current sources.
Team leadershipGuide and support employees through messaging, voice, and kiosk.
MarketingExecute and improve positioning, content, campaigns, and lead generation.
Product designDevelop from customer problem through prototype to tested product.
DevelopmentBuild tools, integrations, and secure automations.
Human controlEscalate unclear, sensitive, or binding cases.
Autonomy with responsibility

Mavi does not get every key on day one. She earns trust.

Autonomy does not come from a promise, but from proven work. Each stage expands Mavi's room to act — while keeping the human boundary visible.

Trust grows through proof
The light pulse checks each stageObserve
Path of trustruns automatically
orientation

Observe

Mavi reads, organizes and understands the operation without changing anything.

Human boundaryNo changes

A step back is always possible: if a boundary is crossed or the context changes, Mavi automatically reduces her room to act.

Early Access · Launch 01.09.2026

Pre-register now.Secure your launch access.

Mavi launches on 1 September. Confirmed pre-registrations are guaranteed access at launch — so you can start working with your digital employee from day one.

01Enter your name and email
02Confirm your email address
03Receive your personal access at launch

Reserve Early Access

Sign up, confirm your email, and be there from day one.

No payment. No contract. Your details are used only for Early Access and launch information. You can unsubscribe at any time.

Start simply

Mavi starts at €39.

Not because Mavi is worth little, but because high-quality digital work should be accessible to many people. Pricing grows only with usage, team size, integrations, and responsibility.

The accessible start

Mavi One

€39/ Month
incl. VAT · cancel monthly
  • Your personal Mavi
  • Up to three active work loops
  • Email, calendar, files and a messenger
  • Recursive self-setup and self-checking
  • Included fair-use work allowance
Pre-register
For intensive use

Mavi Pro

€99/ Month
incl. VAT · cancel monthly
  • More active loops and work volume
  • Additional channels and integrations
  • Stronger models for more complex tasks
  • Priority processing
  • Advanced reminders and follow-ups
Pre-register
For small businesses

Mavi Team

€299/ Month
incl. VAT · cancel monthly
  • Up to five employees
  • Shared company knowledge
  • Roles, approvals and audit logs
  • team leadership across multiple channels
  • Shared operational workflows
Pre-register
For responsibility in the company

Mavi Operator

€1,490/ Month
from · plus VAT · custom quote
  • Multiple departments or locations
  • Custom system integrations
  • Controlled operational actions
  • Monitoring and personal support
  • Optional custom development
Discuss Operator

Mavi One, Pro, and Team begin as self-service packages during the founding phase. External paid services and unusually high usage may be charged transparently. Legal, financial, and irreversible actions always require approval, regardless of package.

What work should Mavi take off your plate first?

Mavi does not begin with a large AI project. She sets herself up with you, finds the smallest effective loop, and grows only through proven trust.

Secure Early Access